All posts tagged: entrepreneur

Don’t Hard Sell Us! Millennials Need Light Touch Advertising

Originally posted on iWhatever:
I hate being conned into buying a brand. As a person, I’ve always been influenced by others but only when they aren’t actually attempting to sell me. That’s a sentiment I’ve heard over and over again from individuals my age and now that I’ve begun talking extensively about sponsorships and partnerships with prominent Instagrammers, I’ve finally begun to understand how we think and how products are sold to us. Coincidentally, Forbes and Inc have penned articles attempting to explain some scientific research done by Elite Daily. I’m not entirely sure when Elite Daily got into the research business, but I guess that’s a thing…. So in the name of Elite Daily and its supposed research, I guess we’ve discovered that millennials don’t like the hard sell! Not that I needed anyone to tell me that. It’s also been calculated that we do have brand loyalty, contrary to the thinking that’s radiated around the advertising world. We just don’t think long commercials during our Hulu binges are necessary. According to Forbes, we…

What is G.U.M?

G.U.M is a company geared towards bringing the millennial community together through the common love of 80s & 90s nostalgia and our never-ending battle with adulthood. From quarter life crises to unconventional career paths (YouTubing, Blogging, etc.) we aim to foster an environment of support, positive interactions, and collaborations. In a nutshell… We are the twenty-somethings and (early) thirty-somethings that realized no one prepared us for adulthood. The ones who don’t want to spend the next 40+ years sitting through a 9 to 5 job that we hate.The ones that are settling down and starting families AND the ones who are watching and are far from ready. The ones that are eager to be self employed, have money that makes itself, travel the world, be fit, and in style.The ones that are last to remember a life that wasn’t tech heavy and first to grow up with ever-evolving technology. The ones who strive to figure out the secret to work-life-balance and “having our shit together.” We are the ones that hate the negative connotation older generations associate …

Join the Team

Think you would make a great addition to the G.U.M Team? Below is a list of the positions we’re looking to fill. Fill out the form below or email us at staff@iamgum.com. Media Relations & Publicity Director Communications Director Website Administrators Sales & Merchandise Manager Staff Writers Click here to find out more detail on each one.  

CAREER SERIES NO. 13- ENTREPRENEUR

Originally posted on Gen Y Girl: Hi guys! Today I’m really excited to share Georgene’s career experience with you. She’s kicking butt as one of the founders of a new company review site for women, by women, and it’s super interesting to read about. I know that so many of you are entrepreneurs at heart, so hopefully this post will inspire you to take your business idea (or blog) to the next level! Enjoy, and let us know what you think! What did you want to be when you were growing up and why? I went through a lot of different phases, the way I imagine a lot of kids do.  At 5 I remember telling my dad I wanted to become President and then feeling devastated because he told me I wasn’t born in the U.S.  But the most lasting career ambition I had growing up was to become a classical musician.  I loved music, and I have been playing the piano since I was young.  At 17, my first college experience was actually at a …

Brian Chesky | Airbnb

Originally posted on Nikhil Sethi:
In the past couple of weeks, I’ve started to read more and more about Airbnb founder Brian Chesky. Airbnb is a company that allows people to offer their homes as a place to stay through an app. It’s like the bed and breakfast establishments that pre-date the huge hotel chains of today. An art student who came up with the idea when he was broke and unemployed in San Francisco, Chesky has grown his company from a silly idea with a friend to one of the largest startups on the planet. Airbnb recently received a valuation of $24 billion, which is larger than the market value of apparent competitor Marriott. It seems insane to me how a person who wasn’t even really a technology guy before built a company to this size so quickly. All of this seemed like an impossibility before I read this long piece on him. Besides being a really well-written work of journalism, it sheds light on how Chesky was able to do so much. The…

Colatris App

Many professionals are constantly starting and attempting to expand their businesses into larger markets. There is a very big barrier that can prevent this. No, not just money. Language. The ability to translate the marketing for your product can make or break your ability to expand. Enter Colatris. This app was designed by founders Josh Deffibaugh, Albert Eloyan, and A.J. Cihla. On the product website Colatris is described as: A fully automated, in-context translation solution for software. The tool enables global market reach while saving you hours every month. The app is still growing, but it comes highly recommended. Find out more about the app on their website. Like our blog? Check us out on Etsy, Facebook, Tumblr, or Pinterest!