All posts tagged: advertising

Don’t Hard Sell Us! Millennials Need Light Touch Advertising

Originally posted on iWhatever:
I hate being conned into buying a brand. As a person, I’ve always been influenced by others but only when they aren’t actually attempting to sell me. That’s a sentiment I’ve heard over and over again from individuals my age and now that I’ve begun talking extensively about sponsorships and partnerships with prominent Instagrammers, I’ve finally begun to understand how we think and how products are sold to us. Coincidentally, Forbes and Inc have penned articles attempting to explain some scientific research done by Elite Daily. I’m not entirely sure when Elite Daily got into the research business, but I guess that’s a thing…. So in the name of Elite Daily and its supposed research, I guess we’ve discovered that millennials don’t like the hard sell! Not that I needed anyone to tell me that. It’s also been calculated that we do have brand loyalty, contrary to the thinking that’s radiated around the advertising world. We just don’t think long commercials during our Hulu binges are necessary. According to Forbes, we…

Why Can’t I Social Media?

Originally posted on BigTAnderson in Portland:
So obviously as part of the millennials I should be very proficient handling myself on all the little social sites. When in truth I have the skill on these sites equivalent to a stack of pancakes. I barely update status, tweeting is absurd to me and Instagram is still just a very fast measure of weight. I know how to use it and apply it towards businesses and how to advertise. Studied that and really learned how to get the hooks in in any possibly imagined. I just do not feel like using all of it for this blog. Doing advertising for this blog like I would a hardcore business position would just make it feel hollow. Over time I kinda learned I do not need people on here ever day I just want people to grow and I want to keep myself honest on my projects. Maybe, I can even do an opinion piece or tell a story. It has been slow as of late and as much…