There are a lot of articles about advertising to millennials. Here are a few tips on appealing to millennials by a millennial.
1. Know who we are
We were born as late as 1999 and as early as 1979. Before you try to talk about us or gauge our interests, make sure you know what age range you should be researching.
2. Investigate and find out our concerns & interests
Right now a lot of 20-somethings are focusing on the general struggle of adulthood, whilst the 30-something millennials seem to have a specific interest in finances. These are merely the tip of the iceberg. There’s so much that we’re concerned about. You can learn quite a bit if you merely crack the service of said iceberg.
3. We are more than a short-lived hashtag trend and cool slang
Self explanatory. When you think you’re being “cool” by easing our “lingo” into your articles and commercials, you are wrong. Very wrong. Just stop.
Or you can be like Oprah…
“I think I do speak to all ages, but the emphasis is, unlike everybody else who is chasing the Millennials, I’m not chasing the Millennials.”
…then again, unless you’re Oprah, you probably shouldn’t be like Oprah.